Why Does Switching Providers Feel Like It Costs Less Attention Now?
Switching providers used to feel like a heavy lift. It required hours phoning up customer services, hunting down the right forms, and juggling conflicting offers. In 2024, that all feels different. Consumer switching feels faster, easier, and—crucially—it costs less attention and effort. But why exactly is that? What’s changed that makes the process so much smoother for millions of people? In this post, we’ll compare prices online explore the key reasons behind this sh